Learn how to maximize returns through the entire drug life cycle, manage risk, and maximize the overall value of the full portfolio of products.
Supply chain network strategies applied to the pharmaceutical life cycle have the ability to maximize exclusivity, gain a competitive edge, and improve patient outcomes.
Once drug development is complete, the key is to deploy strategies to maximize the product’s value and maintain market dominance before its patent expires and subsequently to maximize profitability post-patent expiration. This paper explains how.
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