How Digital Networks Will Drive the Vehicle Subscription Model

Large automotive OEM’s find the automotive vehicle subscription model attractive, given it would protect market share rather than have it leak to other channels such as rental companies. The sector also drives additional demand and market access for both used and electric vehicles. And from an after sales and service perspective, a subscription would keep vehicles in network. Other benefits include insurance revenue streams as well as accelerating the direct-to-consumer sales channel.

So how can automotive companies take full advantage of this new opportunity?

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